The social media and networking sectors of the technology industry both provide entertainment for users as well as new methods of marketing that are efficient and affordable for businesses to use. Social media networks provide a place where people can share ideas and information. Increasingly, these avenues are being used by businesses to provide information about their products and services.

The no-cost aspect of social media is alluring, especially for individuals who use it to stay connected. The cost to business is also zero, but that is deceptively low, because in order to make a social media campaigns become an effective marketing tool, there must be an employee in charge to maximize the opportunities available to the business.

It is no longer sufficient to merely have a presence on social media; engagement is required to attract followers. A business can advertise itself, its wares, and its pricing. But there must be a sort of relationship established with the target audience in order for social media to be an effective business tool.